Units
- The Italian cultural system:
institutional framework,
strategic dynamics, and
economic impact
- Introduction to sponsoring and
fundraising for art and culture in
Italy
- Foundations of marketing for
sponsorships and fundraising
- The sponsorship market and the
value of art for businesses
- Donor foundations, the Italian
and international markets for
funding for the arts
- Sponsor-sponsee relations.
Analysis of expectations,
perspectives, and objectives of
each party from negotiations to
the contract
- Strategies and instruments for
private donors
- Digital communication and
promotion in cultural institutions
- Sponsoring and contract law
- Grow and manage a
culture of fundraising and
entrepreneurship
- Tax law and sponsorships
Bequests
- Performance management
instruments for art and culture
Impact assessment
- Private support for art and
culture in the United States
This list may be subject to change.
Faculty
Tommaso Abbiati
Responsabile marketing, sponsoring e
fundraising
Accademia Teatro alla Scala
Deborah Agostino
Associate Professor in Accounting
Finance and Control
POLIMI Graduate School of
Management - Politecnico di Milano
Francesca Agus
Responsabile Marketing e Fundraising
Teatro alla Scala
Martina Bacigalupi
Fundraiser
Debora Bettiga
Assistant Professor in Marketing
Strategy
POLIMI Graduate School of
Management - Politecnico di Milano
Carolina Botti
Direttore Ales e referente Art Bonus per
il Ministero della Cultura
Mario Calderini
Full Professor in Social Innovation e
Direttore di Tiresia
POLIMI Graduate School of
Management - Politecnico di Milano
Carola Carazzone
Segretario Generale Assifero, Presidente DAFNE
Nicolas Conde Propato
Environmental Consultant at Bristol Old
Vic
Giuseppe Curtò
Avvocato
Foro di Milano
Giovanni Crupi
Direttore dello Sviluppo
Museo della Scienza
Francesco Florian
Professore di Legislazione dei Beni
Culturali
Università Cattolica di Milano
Edilia Gänz
Director of Fedora
Andrew Higgins
Director of Development Imperial War
Museums
Riccardo Lami
PR and Development Coordinator
Fondazione Palazzo Strozzi
Lanfranco Li Cauli
Direttore Marketing e Fundraising
Teatro alla Scala
Fanny Liotto
Manager for Corporate Membership and
Development
Collezione Peggy Guggenheim
Stefano Malfatti
Direttore Comunicazione e Raccolta
Fondi
Istituto Serafico di Assisi
Marco Mandolfo
Assistant Professor in Strategy &
Marketing
POLIMI Graduate School of
Management - Politecnico di Milano
Marianna Martinoni
Fundraiser, Terzofilo
Advisor Master Executive in
Sponsoring e Fundraising
Terry McGrath
Director of Audience and Media at Royal
Opera House
Covent Garden
Luca Montagnigno
Account Executive Salesforce.org
Kirsten Munro
Director of Development at Joyce
Theater
Martina Pizzul
Manager for Individual Membership and
Development
Collezione Peggy Guggenheim
Andrea Rebaglio
Vice Direttore Area Arte e Cultura
Fondazione Cariplo
Francesca Russo
Responsabile Art Bonus e Progetti
Ales spa
Irene Sanesi
Dottore Commercialista
Fabio Sartorelli
musicologo
docente Conservatorio di Milano
Amanda Saunders
Director of Development and
Enterprises
Royal Opera House, Covent Garden
Elisabetta Scopinich
Responsabile Raccolta Fondi Aziende
e Sviluppo del FAI (Fondo Ambiente
Italiano)
Jordi Sellas i Ferrés
Executive Director IDEAL Barcelona
Digital Arts Center
Jane Storie
Head of Enterprises
Royal Opera House, Covent Garden
Marisa Vázquez-Shelly
Directora de Mecenazgo Privado
Teatro Real
Valeria Vitali
Fondatrice Rete del dono
Length
From November 2024 to December 2025, 13 months.
The attendance is mandatory, 18 non-consecutive weekends (Friday, Saturday/Friday,
Saturday and Sunday) that will be held in Milan but which can also be used online from home (blended mode).
Two full days are also planned
in Venice.
Finally, there are
a few evening hours of
laboratory dedicated to
final project to be carried out
entirely online.
Download here the calendar 2024.
Admission requisites and program
Legal age: professionals, consultants, and entrepreneurs in the
cultural sector or third sector generally.
Applicants must pass a
selection process (individual interview) to be admitted
to the program.
Two selection sessions are scheduled for 2024, the first on May 8 and the second on October 10.
The invitation, with precise selection date and time, will be sent by the Teaching Secretariat at the end of the registration period; in both cases, the selections will be held online on the Microsoft Teams platform.
Who registers for the first session e
passes the selection, he will have a discount
on the frequency line. Who doesn't pass
the first session can recur at
second, losing the right to the discount.
Language
Italian with some units
and guest speakers in
English.