Master executive in sponsoring & fundraising

• Sponsoring and fundraising for art and culture in Italy: institutional framework, strategic dynamics and economic impact
• Marketing tools for sponsorship and fundraising
• The sponsorship market and the value of the arts for companies
• Granting foundations, the Italian market and the international market for art financing
• The relationships between sponsor and sponsee, from the negotiation to the signing of the contract
• Strategies and tools for private donors
• Digital valorization and communication in cultural institutions
• Sponsorship and contracts
• Grow and manage a fundraising and business culture
• Tax regulations and sponsorships
• Testamentary bequests
• Performance management tools for art and culture
• Impact assessment
• Sustainability strategies in the performing arts
• Private support for arts and culture in the United States

To be admitted to the course it is necessary to pass a selection test which consists of a motivational interview lasting about twenty minutes.

Two selection sessions are planned for 2025:

• one on May 15th;
• one on October 9th.

The invitation will be sent by the Didactic Secretariat at the end of the registration period.

In both cases, the interview will be held online on the Microsoft Teams platform.

Anyone who registers for the May session and passes the selection will receive a discount on the tuition fee.

Anyone who does not pass the first session can re-enter the second session, losing the right to the discount.

All details on the selections are contained in the course brochure.  

Register and/or login to the Academy enrollment platform

To apply for the selections, you need to register or log in to the Academy's enrollment platform (https://iscrizioni.accademialascala.it).

Your email and the password you choose will become your login credentials [username and password] that can be used again for subsequent visits. You will also be asked to read the privacy notice.

Application

After registering, enter the information requested for the specific applicant following the step-by-step. You will asked to download, sign, and attach the Terms & Conditions "Condizioni di contratto per la partecipazione". This step is necessary to proceed with the application process.

Attachements:

• 1 passport-sized photo;
• your full CV

Tuition:

You will be asked to pay the application fee of 100 € directly online via credit/debit card or credit transfer. The payment must be made online directly though the enrollment platform (do not close the page before paying). A summary of entered data is generated at the end of the above steps.

Candidates residing outside the European Union must submit by the start date of the lessons - if they pass the selection - the documentation required by law and by the provisions of the Italian Public Security Authorities for non-EU citizens (request to obtain a residence permit for study purposes).

The La Scala Academy has established conventions with credit institutes to provide other forms of financial aid covering tuition and/or lodging to all students in good academic standing.

For further information, please contact the Teaching Office: segreteria.didattica@accademialascala.it

The Academy has agreements with accommodation, restaurants, theatres, cinemas and other shops, from which students can benefit - by presenting their ID card - or even candidates for selection, by presenting their full registration.

Once the course has been completed, the student can join the Alumni Accademia La Scala community, a platform that provides the Academy's alumni with a range of services, including job offers, continuing education content, event proposals, conventions and reserved discounts - as well as fostering relations between alumni.